الوصف الوظيفي
المراعي
At least 7 years marketing and/or brand management experience with a reputable FMCG company in the Middle East with evidence of well developed marketing skills and proven track record of delivering results in a competitive environment. Experience of multi-markets an advantage but not essential.1. Portfolio Performance
Leads the business in establishing, managing and achieving the key performance indicators for the portfolio.
• Market Share
• Gross Margin
• Awareness
• Trial
• Equity
• Image attributes
Strategically analyses competitor performance and capabilities and reports back to management on issues that may affect performance.
Strategically reviews costs, working with Primary Supply Chain and pricing to ensure corporate margin targets are achieved.
2. Marketing Planning
Develops the strategic 5 Year Plan and effectively implements the plan within the agreed time schedule.
Develops the marketing support and human resource plan for the portfolio to ensure interdepartmental resources are available to realise the plan
Leads cross functional dialogue to ensure that adequate resources, both financial and capital, are assigned and made available to realise the plan.
Leads the Annual Marketing Plan process, Annual Promotional Plan process and Annual Projects Schedule process.
Leads TRD and PDM.
Attends key cross functional and trade meetings.
ملحوظة يجب اكمال السيرة الذاتية لكى يتمكن صاحب العمل من رؤيتها
وظائف مصرية - وظائف خالية - وظائف خالية 2012 - وظائف شاغرة - وظائف مصر - وظائف الخليج - وظائف فى مصر